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Kramer and his wife's uncle Matthew Burns , who had purchased the rights to two pieces of equipment called "Insta-machines", opened their first restaurants. Their production model was based on one of the machines they had acquired, an oven called the "Insta-Broiler". This strategy proved to be so successful that they later required all of their franchises to use the device. They initiated a corporate restructuring of the chain, first renaming the company Burger King.

They ran the company as an independent entity for eight years eventually expanding to over locations in the United States , before selling it to the Pillsbury Company in Smith to help revamp the company. In a plan called "Operation Phoenix", : Changes included updated franchise agreements, : Smith left Burger King for PepsiCo in shortly before a system-wide decline in sales.

Brinker was tasked with turning the brand around, and strengthening its position against its main rival McDonald's. One of his initiatives was a new advertising campaign featuring a series of attack ads against its major competitors. This campaign started a competitive period between Burger King, McDonald's, and top burger chains known as the Burger wars.

These actions stalled corporate growth and sales declined again, eventually resulting in a damaging fiscal slump for Burger King and Pillsbury. The decline is the result of 11 consecutive quarters of same store sales decline.

The two chains will retain separate operations post-merger, with Burger King remaining in its Miami headquarters. The combined company will be the third-largest international chain of fast food restaurants.

As a high-profile instance of tax inversion, news of the merger was criticized by U. A subsidiary, it derives its income from several sources, including property rental and sales through company owned restaurants; : During the transitional period after the acquisition of the company by 3G Capital , Burger King's board of directors was co-chaired by John W. A wholly owned subsidiary established in , Burger King Brands owns and manages all trademarks, copyrights and domain names used by the restaurants in the United States and Canada.

It is also responsible for providing marketing and related services to the parent company. Internationally, the company often pairs with other parties to operate locations or it will outright sell the operational and administrative rights to a franchisee which is given the designation of master franchise for the territory.

The master franchise will then be expected to sub-license new stores, provide training support, and ensure operational standards are maintained. In exchange for the oversight responsibilities, the master franchise will receive administrative and advertising support from Burger King Corporation to ensure a common marketing scheme.

In addition, the chain planned to build a neon sign on the roof to advertise the brand to passengers landing at the airport. On Monday July 8, , employees began working at the Burger King headquarters with the remainder moving in phases in August Prior to the moving to its current headquarters in , Burger King had considered moving away from the Miami area to Texas; Miami-Dade County politicians and leaders lobbied against this, and Burger King stayed.

Burger King franchises Burger King restaurant in Leicester Square , London, United Kingdom When Burger King Corporation began franchising in , it used a regional model where franchisees purchased the right to open stores within a geographic region.

A major example was the relationship between Burger King and Louisiana-based franchisee Chart House, : The company's owners, William and James Trotter, made several moves to take over or acquire Burger King during the s, all of which were spurned by Pillsbury.

Smith initiated a restructuring of future franchising agreements in Under this new franchise agreement, new owners were disallowed from living more than one hour from their restaurants — restricting them to smaller individuals or ownership groups and preventing large, multi-state corporations from owning franchises.

Franchisees were also now prohibited from operating other chains, preventing them from diverting funds away from their Burger King holdings. This new policy effectively limited the size of franchisees and prevented larger franchises from challenging Burger King Corporation as Chart House had.

This policy would allow the company to take over the operations of failing stores or evict those owners who would not conform to the company guidelines and policies. One of the franchises most heavily affected by the lack of growth was the nearly store AmeriKing Inc.

The initiative was designed to assist franchisees in restructuring their businesses to meet financial obligations, focus on restaurant operational excellence, reinvest in their operations, and return to profitability.

The new company, which started out as Core Value Partners and eventually became Heartland Foods , also purchased additional stores from distressed owners and revamped them. The resulting purchases made Cabrera the largest minority franchisee of Burger King, and Heartland one of the company's top franchises.

After investing in new decor, equipment and staff retraining, many of the formerly failing stores showed growth approaching 20 percent. The project, which began in April , saw the company divest corporate-owned locations in Florida, Canada, Spain, Germany, and other regions. Shortly after the acquisition of the chain by Pillsbury, it opened its first Canadian restaurant in Windsor, Ontario in Oceania in and Europe in with a restaurant in Madrid, Spain.

Cowin selected the "Hungry Jack" brand name, one of Pillsbury's US pancake mixture products, and slightly changed the name to a possessive form by adding an apostrophe "s" forming the new name Hungry Jack's. After losing a lawsuit filed against it by Hungry Jack's ownership, the company ceded the territory to its franchisee. BK hopes to use their non-beef products, such as their TenderCrisp and TenderGrill chicken sandwiches, as well as other products like mutton sandwiches and veggie sandwiches, to help them overcome this hurdle to expand in that country.

This location was one subject of major litigation by Burger King. Burger King has been involved in several legal disputes and cases, as both plaintiff and defendant, in the years since its founding in Depending on the ownership and executive staff at the time of these incidents, the company's responses to these challenges have ranged from a conciliatory dialog with its critics and litigants, to a more aggressive opposition with questionable tactics and negative consequences.

The case's outcome helped define the scope of the Lanham act and trademark law in the United States. These situations have touched on legal and moral concepts such as animal rights , corporate responsibility , and social justice. The resolutions to these legal matters have often altered the way the company interacts and negotiates contracts with its suppliers and franchisees, or how it does business with the public. The opening of a Burger King location in Ma'aleh Adumim , an Israeli settlement in the Israeli-occupied Palestinian territories , led to a breach of contract dispute between Burger King and its Israeli franchise due to the hotly contested international dispute over the legality of Israeli settlements in the Palestinian territories in accordance to international law.

The controversy eventually erupted into a geopolitical dispute involving Muslim and Jewish groups on multiple continents over the application of, and adherence to, international law.

The Islamic countries within the League made a joint threat to the company of legal sanctions including the revocation of Burger King's business licenses within the member states' territories.

One is the Have It Your Way Foundation, a US-based non-profit c 3 corporation with multiple focuses on hunger alleviation, disease prevention and community education through scholarship programs at colleges in the US. Each card produces a winning prize that is usually a food or beverage product, but includes rarer items such as shopping sprees or trips.

The group runs the contest in Boston. Burger King products and List of Burger King products The Whopper sandwich, Burger King's signature product When the predecessor of Burger King first opened in Jacksonville in , its menu consisted predominantly of basic hamburgers, French fries, soft drinks, milkshakes, and desserts. After being acquired by its Miami, Florida, franchisees and renamed to its current moniker in , BK began expanding the breadth of its menu by adding the Whopper sandwich in The new product line significantly expanded the breadth of the BK menu with many non-hamburger sandwiches, including new chicken and fish offerings.

The new Specialty Sandwich line was one of the first attempts to target a specific demographic, in this case, adults 18—34, who would be willing to spend more on a higher quality product. International variations add ingredients such as teriyaki or beetroot and fried egg to the Whopper; beer in Germany, Italy, and Spain; and halal or kosher products in the Middle East and Israel.

Items such as the Texas Double Whopper and various sandwiches made with mushrooms and Swiss cheese have been rotated in and out of its menu for several years, while products such as its Meatloaf Specialty Sandwich offering and accompanying limited table service , along with special dinner platters, failed to generate interest and were discontinued. In and , BK revamped its value menu, adding and removing several different products such as chili and its Rodeo Cheeseburger.

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Some of the new products, including its Enormous Omelet Sandwich line and the BK Stacker line, brought negative attention due to the large portion size, and amounts of unhealthy fats and trans-fats. The first major item to be introduced was a reformulation of its BK Chicken Tenders product in March

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Kramer and his wife's uncle Matthew Burns , who had purchased the rights to two pieces of equipment called "Insta-machines", opened their first restaurants.

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